SYSTEM ONLINE|TAXNOVA · SMARTFILINGS · GHL · COACHING|IRS COMPLIANT · BANK PRODUCTS ACTIVE
The #1 Tax Business Platform
Launch, grow, automate, protect, and scale your tax business with one integrated platform built for modern EROs.
ECOSYSTEM OVERVIEW
TaxNova
GoHighLevel
SmartFilings
Elite ERO
Prepares the return
Grows the business
Protects the preparer
Brings it all together
Prepares the return
Prepares the return
TOTAL REVENUE
+22.7%
RETURNS FILED
+18.3%
TOTAL CLIENTS
+12.5%
AVG / RETURN
+7.8%

✓ IRS Compliant ✓ No Contracts ✓ Bank Products ✓ AI Powered
IRS-COMPLIANT

VERIFIED
CLOUD-BASED

ACTIVE
BANK-PRODUCTS

ENABLED
SECURE-256

ACTIVE
AI-POWERED

ONLINE
COACHING

LIVE
TRAINING

SCHEDULED
AUTOMATION

RUNNING
PLATFORM · 4 INTEGRATED MODULES
Everything you need to launch, operate, grow, automate, and protect your tax business — unified in one platform.
SYSTEM STATUS
TAXNOVA

ACTIVE
GOHIGHLEVEL

AI ACTIVE
ELITE-COACHING

ACTIVE
SYSTEM STATUS

LIVE
TAXNOVA
📝
TaxNova
Prepares the Return
Professional, IRS-compliant tax preparation software with bank products integration and e-filing.
✓ Professional Software
✓ IRS Compliant
✓ Bank Products
✓ E-Filing
✓ Training & Support
SMARTFILINGS AI
🛡️
SmartFilings
Protects the Preparer
AI-powered compliance, due diligence, and client portal that safeguards your practice from IRS risk.
✓ AI Compliance
✓ Due Diligence
✓ Client Portal
✓ Document Intelligence
✓ Audit Trail
GOHIGHLEVEL
⚡
GoHighLevel
Grows the Business
The complete CRM and marketing automation platform that fills your pipeline and nurtures leads on autopilot.
✓ CRM & Pipeline
✓ Email & SMS
✓ Landing Pages
✓ Funnels
✓ Automation
ELITE-COACHING
🎓
Elite Coaching
Scales Your Revenue
Weekly training, 1-on-1 coaching, and a community of successful EROs to accelerate your growth.
✓ Weekly Training
✓ 1-on-1 Coaching
✓ Marketing Strategy
✓ Community
✓ Priority Support
SmartFilings AI Compliance
SmartFilings helps tax professionals improve accuracy, support IRS due diligence requirements, and maintain organized documentation before a return is filed.
Automatically reviews returns for IRS due diligence requirements
Flags potential concerns before filing
Provides preparer reminders for EITC, CTC, and AOTC
Creates documented review checkpoints
Checks for missing W-2s, 1099s, 1098s, and K-1s
Flags missing Schedule C support & reasonableness
Identity Verification and dependent consistency checks
State-specific compliance rules (future)
Automatically organizes uploads into tax categories
Detects duplicate files and blurry scans
Recognizes incorrect document types
Suggests missing documents based on prior year data
Generates Compliance Summary and Document Inventory
Creates a Due Diligence Checklist for your records
Compiles AI Review Notes and timestamped history
Establishes a clear Audit Trail for internal review
Compliance Dashboard
✓ Documents Complete
ACTIVE
⚠ Missing Documents
ACTIVE
! Compliance Review Needed
ACTIVE
📋 Due Diligence Items
ACTIVE
→ Ready for TaxNova
ACTIVE
95%+
AI document analysis confidence scoring — automatically flagging issues before you file.
* Compliance reports are designed to support internal review processes. They do not guarantee IRS acceptance or eliminate preparer responsibilities.
The Comparison
Traditional tax software gives you a tool. Elite ERO gives you a business.
Professional Tax Software
✓
AI Compliance
✗
IRS Due Diligence Tools
✗
Client Portal
✗
AI Document Review
✗
CRM
✗
Email Marketing
✗
SMS Marketing
✗
Landing Pages
✗
Funnels
✗
Automation
✗
Appointment Scheduling
✗
Business Coaching
✗
Weekly Training
✗
Lead Generation
✗
Review Requests
✗
Reputation Management
✗
Referral Automation
✗
Business Dashboard
✗
Priority Support
✗
Professional Tax Software
✓
AI Compliance
✓
IRS Due Diligence Tools
✓
Client Portal
✓
AI Document Review
✓
CRM
✓
Email Marketing
✓
SMS Marketing
✓
Landing Pages
✓
Funnels
✓
Automation
✓
Appointment Scheduling
✓
Business Coaching
✓
Weekly Training
✓
Lead Generation
✓
Review Requests
✓
Reputation Management
✓
Referral Automation
✓
Business Dashboard
✓
Priority Support
✓
Pricing
No long-term contracts. Cancel anytime. All plans include professional training.
Perfect for launching your tax business with professional-grade software.
✓ TaxNova Professional Software
✓ ERO Setup & Onboarding
✓ Bank Products Integration
✓ IRS Compliance Tools
✓ Marketing Templates
✓ Technical Support
✓ Weekly Live Training
✓ Client Forms Library
Perfect for launching your tax business with professional-grade software.
→ Everything in Essentials, PLUS:
✓ SmartFilings AI Client Portal
✓ AI Document Organization
✓ Compliance Dashboard
✓ Due Diligence Assistant
✓ GoHighLevel CRM & Pipeline
✓ Appointment Scheduling
✓ Review Request Campaigns
✓ Business Dashboard
The complete system for scaling to the next level of revenue.
→ Everything in Growth, PLUS:
✓ Landing Pages & Funnels
✓ Facebook & Google Ads
✓ Marketing Automation
✓ AI Chat & AI Voice
✓ Monthly 1-on-1 Coaching
✓ Quarterly Business Reviews
✓ Priority Support
✓ Early Feature Access
SmartFilings AI Compliance
SmartFilings helps tax professionals improve accuracy, support IRS due diligence requirements, and maintain organized documentation before a return is filed.
Select your plan and get instant platform access with everything you need to start.
Master TaxNova, SmartFilings, and GoHighLevel through our structured onboarding program.
Go live with your branded landing pages, client portal, and professional online presence.
Fill your pipeline with automated marketing funnels and lead generation campaigns.
Let GoHighLevel handle follow-ups, review requests, and appointment reminders automatically.
Maintain IRS compliance with AI Due Diligence tools and SmartFilings Compliance Dashboard.
Leverage elite coaching, analytics, and advanced automation to grow your revenue.
— Rachel L., New ERO, Charlotte NC
Success Stories
SmartFilings helps tax professionals improve accuracy, support IRS due diligence requirements, and maintain organized documentation before a return is filed.
Rachel L.
New ERO, Charlotte NC
Marcus T.
Tax Professional, Atlanta GA
Rachel L.
Enrolled Agent, Houston TX
FAQ
Everything you need to know about Elite ERO.
Yes, you will need an Electronic Filing Identification Number (EFIN) issued by the IRS to prepare and e-file tax returns. If you don't have one yet, we provide guidance on how to apply. The process typically takes 45–60 days, so we recommend starting early.
Absolutely. Elite ERO is designed for both new and experienced tax professionals. Our structured onboarding, weekly training, and coaching program walk you through every step — from setting up your EFIN to filing your first return and marketing your business.
SmartFilings is our AI-powered client portal and compliance platform. It gives your clients a secure, branded portal to upload documents and track their return status. On the preparer side, it uses AI to review documents, flag compliance issues, and generate due diligence documentation — helping you maintain IRS compliance standards.
The AI Due Diligence Assistant automatically reviews returns for IRS due diligence requirements, flags potential concerns before filing, provides preparer reminders for EITC, CTC, and AOTC credits, and creates documented review checkpoints. It's designed to support your internal review process and help you maintain organized records.
No. SmartFilings compliance reports are designed to support internal review processes and help preparers organize their documentation. They do not guarantee IRS acceptance or eliminate preparer responsibilities. You remain responsible for the accuracy and completeness of all returns filed.
GoHighLevel (GHL) is the industry-leading CRM and marketing automation platform included in the Growth and Premier plans. It manages your leads, automates follow-up emails and SMS messages, handles appointment booking, sends review requests, and runs marketing campaigns. It's the engine that grows your client base while you focus on preparing returns.
TaxNova is the professional tax preparation software at the core of Elite ERO. It's IRS-compliant, supports all major individual and business forms, integrates with bank products (RALs, RACs), and supports e-filing. It's designed specifically for EROs and independent tax professionals.
Bank products are financial products offered through tax preparation, including Refund Anticipation Loans (RALs) and Refund Anticipation Checks (RACs). They allow your clients to receive their refund faster and allow you to deduct your preparation fee from the refund — meaning clients can pay nothing out of pocket.
Most Elite ERO members are fully operational within 30 days of joining. This includes completing onboarding, setting up TaxNova, configuring SmartFilings, launching your GoHighLevel CRM, and activating your marketing campaigns.
All plans include weekly group training calls covering tax preparation, software training, marketing strategies, and business operations. The Premier plan also includes monthly 1-on-1 coaching sessions and quarterly business reviews with a dedicated advisor.
Yes. While TaxNova is included in all Elite ERO plans, many members join primarily for the SmartFilings compliance tools, GoHighLevel CRM, and coaching. We can help you evaluate whether transitioning to TaxNova makes sense for your practice.
No long-term contracts. All Elite ERO plans are annual subscriptions. You can cancel at any time, though refunds are subject to our standard policy. We believe in earning your renewal every year.
Elite ERO uses bank-level 256-bit encryption for all data in transit and at rest. SmartFilings client portals are hosted on secure, compliant infrastructure. We follow IRS Publication 4557 guidelines for safeguarding taxpayer data and conduct regular security audits.
All plans include professionally designed marketing templates for social media, email, and print. Growth and Premier plans include GoHighLevel automation for lead nurturing, review requests, referral campaigns, and appointment reminders. Premier includes full funnel and landing page setup.
Click 'Become an Elite ERO' on this page, select your plan, and complete checkout. You'll receive instant access to your platform, onboarding materials, and an invitation to your first training call. Our support team is available to guide you through every step.
All plans include access to technical support via email and our member community. Growth and Premier plans include priority support with faster response times. Premier members have access to a dedicated advisor for strategic questions.
Yes. You can upgrade from Essentials to Growth or Premier at any time. The upgrade is prorated based on your remaining subscription period. Contact our support team to initiate an upgrade.
About the Founder
Mary Rountree is a seasoned tax professional, business consultant, and the founder of Elite ERO. With years of experience in the tax industry, Mary built Elite ERO from the ground up to solve a problem she experienced firsthand: tax professionals had great software but no system to build, grow, and protect a real business.
Through MLR Business and Consulting, Mary has helped hundreds of tax professionals launch and scale their practices. Elite ERO is the culmination of that experience — a complete ecosystem that combines the best tax software, AI compliance tools, marketing automation, and expert coaching into one platform.
Mary's mission is simple: to empower tax professionals with the tools, training, and support they need to build profitable, compliant, and scalable tax businesses.

Limited Spots Available
Join Elite ERO today and get everything you need to launch, grow, automate, protect, and scale your tax business.
TaxNova prepares the return. GoHighLevel grows the business. SmartFilings protects the preparer. Elite ERO brings it all together.
✓ No Long-Term Contracts ✓ Cancel Anytime ✓ IRS Compliant ✓ Bank-Level Security ✓ Weekly Training Included

The complete business system for modern tax professionals. Launch, grow, automate, protect, and scale.
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